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Chances are you’re already using social media sites like Facebook, LinkedIn, Pinterest and Twitter* to find new connections, update your network, or share your life with friends and family. And if you are, you already know what powerful communications tools social networks can be.
The same goes for social media participation in your professional life, which is why Cornerstone OnDemand encourages our employees, clients, resellers and everyone else interested in our business to engage in and add value to the conversations that matter most. We want you to have the power to build a network and a following while also fostering business relationships and a pipeline of potential leads. As a leading software innovator, we’re committed to driving the evolution of our industry – an evolution that’s being driven by social media. We view it not only as a communications tool, but as a competitive advantage, putting a face – and giving a voice – to the company. That’s where we need your help.
These guidelines are intended to offer a simple way for us to get the most benefit out of participation in social media, while minimizing the risk of liability – both to the company and to you – or potential embarrassment to our employees, clients or shareholders. At the same time, these guidelines are not intended to preclude you from engaging in any legally protected activity.**
We know you have common sense. Accordingly, the guidelines are designed to inform and inspire your participation in social media conversations, whether you are:
You’ll find that the guidelines, based on emerging best practices and those developed by leading social media early adopter organizations, are intentionally few and are basically an extension of the values and culture that inform our work every day. At the same time, these guidelines are serious, and it is extremely important that you follow them. Failure to do so may result in disciplinary action and/or dismissal.
But don’t let that scare you. We’re here to help, and we have tools, education and guidelines for company-sponsored blogs and other types of social media activities that you’ll find helpful (and even interesting). If you have any questions, or if you want to establish or participate in social media channels representing Cornerstone, please contact email@example.com.
Please note that all direct communication with the financial community (such as analysts and investors) may only be conducted only through Cornerstone’s investor relations team. All direct communication with media (including bloggers) must be conducted and/or coordinated through Cornerstone’s corporate communications and social media teams.
This is a working document designed to evolve along with social media technologies and channels. If you have any questions, please do not hesitate to ask.
This section describes the requirements that are most relevant to Cornerstone employees participating in social media for both personal and business use.
This section describes the requirements that are most relevant to employees participating in various kinds of social media channels for personal use that is unrelated to your role as a Cornerstone employee.
This section describes the requirements that are most relevant to company employees participating in various kinds of social media activities for Cornerstone business purposes.
* The absence of explicit reference to a particular site does not limit the application of this policy.
** Nothing contained in this policy shall preclude an employee from engaging in conduct protected by Section 7 of the National Labor Relations Act or similar laws in other jurisdictions.